Launch fewer, bigger, better products.
Starday is the AI-powered innovation partner built by F&B operators.
Capitalizing on an emerging trend
Partner: Fortune 50 Retailer
Scope: Innovation Strategy, Product Strategy, Product Development, Launch
Time to Value: 6 Months, kickoff to pilot
Summary: We saw an opportunity to expand share of wallet among households with kids. At the nexus of our data analysis and expert translation, we identified an acute need for school-safe, allergen free savory snacks. We developed Habeya sweet potato crackers, packed with nutrients and free of the top 9 allergens.
Results:
Distribution: 1300 stores in first 6 months
Velocity: Original SKY turns in top 1/3 of category, alongside Annie’s Cheddar Bunnies
Repeat Purchase: RPR pacing with sales growth, indicating customer loyalty
Disrupting a stagnant category
Scope: Innovation Strategy, Product Strategy, Product Development, Launch
Time to Value: 6 Months, kickoff to pilot
Summary: We identified an opportunity to address the fail-points of the plant-based protein category, and export those solutions to an adjacent category ripe for innovation: salad toppers. We launched a chickpea-based seasoning topper that delivers clean protein in a versatile format, designed for frequent consumption across meal types.
Results:
Retail Acceptances: Pre-launch acceptance to Sprouts Farmers Market
Velocity: #4 in category velocity, 72% above average in first 6 months
Capturing demand in a high-growth category
Partner: Haru Foods
Scope: Innovation Strategy, Product Strategy
Time to Value: 2 Weeks
Summary: We identified clear whitespace for our client in the growing, but crowded, matcha category. We helped shift the client's product brief from freeze-dried matcha drops to a “barista quality” latte mix with a creamy taste and mouthfeel that emulates the cafe beverages consumers love.
Results:
Speed: 40% less R&D time vs. baseline, enabling concept to launch in 6 months
Executive Buy-in: Enabled partner to align leadership and cross-functional decision-makers
R&D Direction: Led partner to move away from an expensive form factor