Starday is built by operators with deep expertise across food innovation, brand strategy, and consumer insights. Having launched multiple brands and products ourselves, we’ve pressure-tested the realities of product development firsthand—enabling us to deliver clear, actionable guidance rooted in real-world execution.
Founding Team
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Chaz Flexman
CEO
Founding team at Pattern Brands, Early partner at Andreessen Horowitz, Incubated Starday at Equal Ventures
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Lily Burtis
COO
15+ years advising Fortune 500s & startups on product innovation and brand strategy, Launched leading CPG brands at Gin Lane
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Lena Kwak
PRODUCT/R&D
15+ years in food & beverage innovation, R&D Director at 3-star Michelin restaurant, Founder of Cup4Cup - the first 1:1 gluten-free flour product