AI-powered food innovation.

Accurate, actionable predictions that drive real world business results.

Our team of data scientists, food scientists, and operational specialists leverage our platform to make more confident product decisions.

We build Owned Brands:

Data plays a transformative role in our entire product development cycle: starting with processing consumer data and predicting relevant opportunities all the way through iterative product development and launch.

We Partner with Industry Leaders:

We partner with retailers and CPG businesses to bridge the chasm between consumer preferences and business priorities by enabling them to better understand their customers, prioritize the right trends, and create products that maintain their competitive edge.

Retail Partnerships

We help merchandising teams increase their category performance by equipping them with the insights needed to grow their category revenue.

We identify assortment updates that have the highest probability of improving velocity, generating $/SKU, retaining customers, and driving new customer trial.

CPG Brand Partnerships

We help CPG brands make products that get on shelf and drive revenue by equipping them with the insights needed to prioritize the right innovation opportunities.

We identify critical optimizations of existing brand and product lines in order to improve market penetration, and strategic new product innovation opportunities to expand customer acquisition and share of wallet.  

Manufacturing Partnerships

We help manufacturers maintain their competitive edge by predicting emerging flavors, form factors, and attributes that are most relevant for their categories.

We identify consumer trend opportunities that will drive category disruption, differentiation and growth, including priority new flavors, form factors, and attributes. 

Our Intelligence Platform 

Our proprietary data tools supercharge every phase of product innovation, empowering CPG teams to maintain their competitive edge, hone in on innovation opportunities, and optimize revenue-driving assortments.

  • Our Consumer Data Platform algorithmically identifies target consumers segments and relevant characteristics.

    Capabilities:

    • Identify relevant target consumer segments based on goal, channel, or product concept.

      • Predict interests and behaviors of consumer segments.

  • Our Trend Tracker organizes disparate, unstructured data into trends that are tracked over time to predict opportunity.

    Capabilities:

    •  Track trends over time from a wide range of data sources.

      • Uncover unmet consumer needs.

  • Our Proposal Generator processes consumer-generated content into groupings that underpin opportunities.

    Capabilities:

    • Generate actionable use cases and whitespace for development.

    • Create scored product opportunities for target audiences.

  • Our Retail Product Database aggregates detailed, comprehensive assortment data to inform product and brand decisions.

    Capabilities:

    • Assess existing retailer assortment for price pack architecture.

    • Determine competitive price targets based on existing products in market.

find starday products at your favorite retailers

Our owned brands span unique trends, consumer profiles, and attributes.

Habeya’s Allergen Free Crackers are deliciously crispy sweet potato crackers that are free of all major allergens, made with vegetables (as the first ingredient!), and satisfy the whole family.

Why we made Habeya:

Food allergies are on the rise in both adults and children. We identified an unmet need within allergen- conscious households who face a limited assortment when looking for safe snack options:

  • Healthy, kid-approved snack options that parents feel good about buying.

  • School safe, free of major allergens, without sacrificing on flavor and textures.

  • Prioritize organic, better-for-you ingredients (specifically inclusion of vegetables).

All Day Chickpea Protein Toppers are crunchy ‘crouton alternatives’ that are high-protein, plant-based, soy free, gluten-free, and versatile.

Why we made All Day:

Plant-based protein options today are failing to meet consumer standards on taste, texture, and “clean ingredients”. We created All Day to meet their unmet needs:

  • Convenient and versatile ways incorporate protein into their everyday diets.

  • Products outside of the supplement category.

  • Options that minimized inclusion of processed ingredients and met taste and texture satisfaction standards.

Cozumi’s Gut-Friendly, Low-FODMAP Seasoned Rice Blends are free of common trigger ingredients and gut irritants, making it easier for people with sensitive stomachs to feel confident and excited about making and eating meals.

Why we made Cozumi:

Today, more than 15% of the U.S. population suffers from Irritable Bowel System (IBS) and the emphasis on gut health as an important component of overall health is growing. But consumers struggle to create tasty, satisfying meals that don’t irritate their stomachs.

  • Quick, convenient, and flavorful options that sit well with sensitive stomachs.

  • Exciting and versatile flavors that offer versatility.

  • Healthy formulations that limit processed ingredients and integrate vegetables.

  • Anti-inflammatory, gluten-free, plant-based and ceritifed low-FODMAP.

Gooey is an absurdly delicious chocolate hazelnut spread that's actually good for you *and* the environment. It’s low sugar, dairy-free, and made with only natural ingredients. It’s perfect for dipping, dunking, spooning, and slathering on everything. We mean everything!

Why we made Gooey:

Put simply, people love chocolate hazelnut spread but want a better option than what’s our there: one without loads of sugar, unnecessary calories, and yucky ingredients.